01.07.2025 by FC2 Export

The 138th Canton Fair is just around the corner! In anticipation, FC2 Export Trading Company is excited to share a detailed guide based on our firsthand experience attending the record-breaking 137th session. Whether you’re a seasoned importer or visiting the Canton Fair for the first time, this comprehensive overview will help you navigate Asia’s largest trade show with confidence.

We at FC2 Export regularly attend the Canton Fair as part of our business tours, helping clients source innovative products, establish direct supplier contacts, and gain deep market insights. Our recent visit to the 137th fair was no exception—filled with valuable discoveries and powerful networking.

We are now opening registration for our Fall 2025 business tour to the 138th Canton Fair. Additionally, we are offering an online virtual tour option, so you can still benefit even if you’re unable to attend in person.

  Highlights from the 137th Canton Fair

• Record-Breaking Attendance:
  • 246,000 international buyers—a 25% increase over the Fall 2023 session.
  • Attendees from Belt and Road Initiative countries reached 160,000.
  • 52,000 BRICS country participants.
  • 50,000 buyers from Europe, the U.S., and Canada—a 10.7% rise.
• Major Global Participants:
  • Over 119 major trade organizations took part, including the US-China Chamber of Commerce, 48 Group Club (UK), and others.
  • Buyers from corporations like Wal-Mart, Tesco, Metro, IKEA, and NITORI were present.
• Export Deals:
  • Total export contracts reached $24.7 billion, up 10.7%.
  • Online deals hit $3.03 billion, a 33% jump.
  • Over 408,000 foreign online visitors and 3.41 million booth visits.
  • 1291 live demos and 264 “Trade Bridge” promotional events led to $340 million in purchasing intentions.

What Is the Canton Fair?

The Canton Fair (China Import and Export Fair) is the largest trade fair in the world, hosted twice a year in Guangzhou—each spring and fall. First held in 1957, it is organized by China Foreign Trade Centre under the Ministry of Commerce and enjoys full governmental support.

• Exhibition space: 1.18 million square meters
• 100,000+ exhibitors
• 246,000+ global visitors
• Resumed in-person events in April 2024, with enhanced digital platforms for remote participation.

Fair Schedule – 3 Phases by Product Category Fall 2025 Dates (138th Canton Fair):

• Phase 1: October 15–19 Electronics, home appliances, machinery, vehicles, tools, lighting, and energy solutions
• Phase 2: October 23–27 Furniture, decor, household goods, building materials, plumbing, kitchenware, and gifts
• Phase 3: October 31–November 4 Textiles, clothing, shoes, bags, toys, medical products, office supplies, food, cosmetics, and pet products

 

FC2 Export helps you plan which phase aligns with your sourcing needs—and assists with registration, logistics, and on-site interpretation.

  Key Updates and Improvements

• Restructured sections: 55 sections now include expanded categories like “Home Decor” and renamed ones like “Fashion & Accessories”.
• Brand Booth Expansion: Over 14,500 booths now dedicated to global and local brands.
• On-site amenities: 68 food outlets, improved badge pickup (including at hotels and Guangzhou airport), and customs fast-track lanes.
• 144-Hour Visa-Free Transit: Reinstated for travelers from 53 countries transiting through Guangdong.

  FC2 Export’s Business Tour to the 138th Canton Fair (October 15–25, 2025)

If you’ve dreamed of sourcing directly from China but don’t know where to begin, our guided business tour is the ideal solution. With 11 successful group tours already behind us, FC2 Export offers a tried-and-tested program that combines business with rich cultural experiences.

What’s Included in the FC2 Export Business Tour:

• Pre-arranged registration and hotel booking
• Entry badges and translation services
• Supplier and factory visits
• Access to wholesale markets in Guangzhou and Shenzhen
• Cultural and networking events
• Personal guidance from seasoned experts
• Optional extension to the Hong Kong Electronics and Gifts Fairs

“Our Spring 2025 tour was an unforgettable blend of business and exploration. We met ambitious entrepreneurs, sourced winning products, and enjoyed immersive cultural programs. Everyone left China inspired and full of ideas!”

Spaces for the Fall 2025 Canton Fair Tour are limited. If you’re serious about scaling your business through direct imports, this is your chance.

Virtual Canton Fair Tour (Remote Option)

Can’t attend in person? Join our FC2 Export Virtual Tour, where you’ll get:

• Live booth walkthroughs with a dedicated team
• Factory introductions via Zoom
• Product sourcing assistance
• Catalog and quote collection from verified suppliers

📩 Interested in joining our tour or virtual experience?

Contact us at info@fc2export.com to reserve your spot or ask questions.

Let FC2 Export be your trusted partner at the world’s largest trade fair.

By FC2 Export

The wholesale market in Shantou, Guangdong Province, is one of the world’s largest hubs for the production and export of children’s goods. Over 5,000 factories operate here, accounting for more than 70% of China’s total toy exports. As the largest production base for plastic children’s products, Shantou is the ideal location for bulk sourcing.

In this article, FC2 Export offers a detailed guide to finding toy suppliers and managing wholesale procurement at the Shantou market.

  Tips for Visiting Toy Showrooms in Shantou

In Shantou’s toy market, showrooms (also called “exhibitions”) are large display halls where suppliers showcase their product lines. There are more than 30 showrooms—ranging from small to massive—and many display similar samples and packaging from the same suppliers or manufacturers.

The layout resembles a retail megastore (like Walmart): you select the toys you like, staff records the product numbers, provides all the details, and you can place an order on the spot.

  Top 9 Toy Showrooms to Source Products

1. YS WIN-WIN Exhibition Hall

• Area: Over 16,000 m²
• Suppliers: 3,000+
• Products: Over 1 million items
• A top showroom offering a wide range of toys—from branded products to unique niche items. Popular with European and American buyers for its quality and competitive prices.
• Minimum order: 2–3 cartons per item
• Ideal for quickly consolidating a container of 200+ items.

 

2. On Top Exhibition Hall / 汕头新悦翔展厅

• Established: 2015
• Area: 13,000 m²
• Booths: 4,000+ (standard toys), 4,500+ (professional toys)
• Factories Represented: 4,000+
• Support Team: 110+ staff
• Simply show a photo of your desired toy upon entry and the team will help you find it. Known for premium quality and good packaging—perfect for brands in Europe, the U.S., and Japan.
• Minimum order: 5 cartons per item

 

3. Hoton Exhibition Hall / 汕头宏腾展厅

• Founded: 2003 – the first major toy showroom in Shantou
• Area: 15,000 m²
• Caters to beginners and experienced buyers alike, offering a centralized hub for plastic and non-plastic toy materials.
• New designs are regularly introduced, and some exclusive items are kept off open display to protect intellectual property.
• A good starting point for exploring plush toys, costumes, wooden toys, and more.

 

4. JSF Toys Showroom

• Area: 10,000 m²
• Features over 100 high-end toy manufacturers with proprietary designs and branded packaging.

Products include DIY toys, dinosaur sets, RC toys, robots, and puzzles. Each brand promotes consistent packaging for strong visual identity.

 

5. FX Toys Showroom

• Suppliers: Around 200 major factories
• Offers high-quality items such as play kitchens, dolls, transformers, outdoor play toys, and infant products.
• Factory representatives are often present to provide instant answers about specifications or customizations.

 

6. XINGANG SAMPLE HALL

• Suppliers: Approx. 75 factories
• Specializes in RC cars, baby dolls, die-cast toys, and truck toys.
• Ideal for sourcing niche toy categories.

 

7. Baili Showroom

• Suppliers: 50+

Features dinosaur toys, water guns, parking playsets, animal figurines, and children’s cosmetic toys.

8. CK Toys Exhibition Hall

• Suppliers: 60+
• Known for RC toys, building blocks, and educational construction kits.

 

9. Union Toys Showroom

• Suppliers: 35 high-quality manufacturers
• Product range includes railway toys, animal simulation toys, and learning toys for toddlers.
• Focus on quality finishes and strong packaging.

  Planning a Trip to China to Visit Toy Factories?

Not sure where to start? FC2 Export can organize a custom business tour to Shantou, complete with:

• Factory visits
• Tailored itinerary
• Translator support
• Visa assistance

📩 For more information and pricing, email us at: info@fc2export.com

Need Professional Sourcing Agent in China?

If you need quality control for your toy shipment before export, send your request with the subject line “SOURCING IN CHINA” to:  info@fc2export.com

By FC2 Export

A sourcing agent is a company or individual that helps international buyers find the right suppliers and products in a target market—think of them like a real estate agent, but for global trade. They connect you with trusted manufacturers, negotiate pricing, coordinate quality control, and manage logistics—so you can focus on growing your business without getting buried in the details.

But with platforms like Alibaba so accessible, many ask: why even work with a sourcing agent?

Why Use a Sourcing Agent If You Have Alibaba?

While Alibaba gives access to countless suppliers, sourcing from China is rarely plug-and-play. Challenges like inconsistent quality, hidden fees, delayed shipments, language barriers, and factory miscommunication can turn a promising deal into a costly mistake. That’s where FC2 Export comes in—to handle the complexities and deliver a more efficient, transparent, and cost-effective sourcing experience.

What Does a Sourcing Agent Do?

Sourcing services generally fall into two categories:

1. One-Stop Sourcing Services

At FC2 Export, we offer end-to-end sourcing solutions. Our experienced team manages:

• Supplier identification & vetting
• Price negotiation
• Sample coordination & development
• Factory audits & production monitoring
• Quality control & inspections
• Customization and product development
• Consolidated logistics & global shipping

With over a decade of trade experience and a growing client base across Europe and South America, FC2 Export is equipped to handle everything from basic product sourcing to complex custom projects.

If you’re looking to develop a unique product or optimize your supply chain, a full-service sourcing partner like FC2 Export gives you a competitive edge.

2. Single or Partial Sourcing Services

Some businesses may only need help with specific tasks—like translation, sample consolidation, or supplier audits. Freelancers on platforms like Fiverr or Upwork, or very small sourcing firms, often offer these piecemeal services.

While that approach can work for short-term, low-risk needs, it lacks the depth and support required for long-term growth. FC2 Export also offers flexible plans for clients needing help with only part of the process, backed by the quality and structure of a dedicated team.

  Who Needs a Sourcing Agent? (Top 5 Buyer Profiles)

1. New Importers with Limited Experience

Importing is more than placing an order online—it’s a maze of logistics, regulations, and communication. For newcomers, managing the process can feel overwhelming.

FC2 Export simplifies everything. Our team becomes your local eyes and ears, helping you avoid costly mistakes and teaching you valuable sourcing insights as you go.

2. E-Commerce Sellers Testing New Products

Testing a product? Most e-commerce brands begin with 300–500 unit orders. Many struggle to find flexible suppliers on Alibaba willing to do small runs at fair prices.

At FC2 Export, we specialize in small-batch customization. Whether you’re launching a private label brand or testing a new market, we’ll help you build from idea to prototype to production—at your pace and budget.

That’s why hundreds of successful e-commerce sellers have launched their products with FC2 Export as their sourcing partner.

3. Businesses Looking to Optimize Supply Chains

When it’s time to scale, sourcing strategy matters. We help businesses:

• Cut production, storage, and freight costs
• Build resilient supply chains
• Improve product consistency
• Meet delivery timelines

Many of our long-term clients—especially on platforms like Amazon, Shopify, and Mercado Libre—treat FC2 Export as their outsourced China office, relying on us for consistency, responsiveness, and transparency.

 

4. Buyers Sourcing Multiple Product Categories

Running a restaurant, hotel, retail store, or design project? You likely need a wide variety of items across categories. Managing that many suppliers is nearly impossible alone.

FC2 Export will consolidate all your needs into a single channel. We source everything—furniture, packaging, home décor, pet products, custom branding materials—and deliver it in one coordinated shipment.

5. Sourcing Specialized Products

Looking for chemicals, medical goods, or niche components? These industries require more than just a catalog—they demand expertise, regulation knowledge, and supplier vetting.

We work with specialized factories in China and beyond, and our team has experience sourcing complex product categories safely and compliantly.

  What Are the Costs of Working with a Sourcing Agent? Flat Fees

Freelancers and small agencies typically charge flat rates—hourly, weekly, or by project. These are ideal for small, one-time tasks like locating a supplier or requesting samples.

Commission Model

At FC2 Export, we often work on a commission basis—usually 5–10% of the order value, depending on the order size and product type.

This model aligns our incentives with your success. We only earn when your project moves forward—and we’re fully committed to delivering real value at every step.

Note:

Be cautious with sourcing agents offering suspiciously low commissions. They often mark up product prices or cut corners elsewhere, leading to higher long-term costs and unreliable outcomes.

  4 Tips for Choosing a Reliable China Sourcing Agent  

1. Pick a Company Located in Key Manufacturing Regions

FC2 Export operates directly in China’s manufacturing heartlands, including Yiwu and the Pearl River Delta. This allows us to maintain close ties with top-tier factories and handle quality inspections and logistics quickly and efficiently.

2. Look for a Professional Support Team

Not all sourcing agents are equal. Many freelancers or small groups lack the infrastructure to support complex orders or scale with you.

FC2 Export is built for growth—we have dedicated teams for procurement, quality control, and logistics, ensuring smooth communication and oversight from inquiry to delivery.

3. Insist on Transparent Pricing

We provide clear breakdowns of costs: sampling, production, molds, packaging, and shipping. You’ll always know what you’re paying for, and why.

Transparency is core to how we operate—and the reason our clients continue to work with us year after year.

4. Choose Agents with Product-Specific Expertise

If you’re sourcing specialized products like electronics, industrial materials, or custom packaging, don’t settle for generalists. FC2 Export has product category experts who understand technical details, certifications, and common pitfalls in each niche.

  Final Thoughts

Finding the right sourcing agent isn’t about picking the cheapest—it’s about choosing a partner who truly understands your goals, communicates openly, and delivers results.

At FC2 Export, we don’t claim to be the best—we focus on being better every day, growing alongside our clients and building long-term partnerships based on trust, transparency, and performance.

Ready to talk about your sourcing project?

Save costs, simplify shipping, and grow your business with FC2 Export.

China’s manufacturers offer a vast selection of products, which is why importing from China remains an attractive option for businesses of all sizes—from large enterprises to first-time entrepreneurs.<.p>

However, international trade comes with complex logistics. How can you deliver products from China safely, on time, and without inflating your cost of goods? What if you’re only importing a small batch?<.p>

The solution for many is groupage cargo—an affordable and efficient shipping model that allows businesses to transport small or medium-sized shipments from China by combining them with other consignments.<.p>   What Is Groupage Cargo (LCL Shipping)?

Groupage cargo (also known as Less than Container Load, or LCL) means your goods are shipped in a shared container with other clients’ cargo headed in the same direction. This significantly reduces transportation costs, making it an ideal choice for:<.p>

• Startups and small businesses importing in small quantities
• Online sellers testing new products or suppliers
• Importers of high-mix, low-volume SKUs
• Occasional import needs without full container volumes

  Flexible Transport Options

FC2 Export offers groupage cargo shipping using all major transport methods:<.p>

• 🚢 Sea Freight – The most cost-effective option for large or heavy goods with flexible deadlines.
• 🚚 Road Freight – Ideal for overland transport across Asia or within Eurasian customs zones.
• ✈️ Air Freight – Fastest for urgent or high-value shipments.
• 🚆 Rail Freight – Balanced speed and cost, especially popular for shipments to Europe and Central Asia.

Our logistics experts will recommend the best shipping mode based on your budget, product type, and delivery timeline.<.p>   Why Choose Groupage Shipping with FC2 Export? ✅ Cost Efficiency

You only pay for the volume and weight of your cargo—not the entire container. This maximizes your budget and keeps inventory lean.<.p> ✅ Scalable for Any Business Size

Whether you’re a solo entrepreneur or a growing company, groupage shipping lets you start small and scale as demand grows.<.p> ✅ Turnkey Logistics Service

With FC2 Export, you’re not just getting freight. We provide a full-service logistics solution, including:<.p>

• Product sourcing and quality inspections
• Local pick-up from Chinese suppliers
• Customs clearance at origin and destination
• Cargo insurance
• Warehousing and labeling
• Final-mile delivery (on request)

We simplify complex processes so you can focus on growing your business.<.p>   “All-In-One” Shipping from China

Our turnkey groupage freight service is perfect for companies that want full peace of mind. From pickup at the factory to delivery at your warehouse, FC2 Export manages the entire supply chain.<.p>

You also benefit from:<.p>

• Dedicated logistics specialists
• Transparent pricing
• Regular shipment consolidation schedules
• English, Spanish, and Chinese-speaking support

  Why Work with FC2 Export?

With years of experience in international trade and logistics, FC2 Export is trusted by importers across Europe, Latin America, and the Middle East. We understand the challenges of sourcing from China and offer reliable solutions tailored to your needs.<.p>

Whether you’re importing toys, electronics, industrial equipment, or raw materials—we ensure your goods arrive safely, legally, and affordably.<.p>   Ready to Ship from China with Ease?

📩 Send us your request at info@fc2export.com<.p>

🗂 Subject: “Groupage Freight from China”<.p>

We’ll provide a free consultation and a personalized shipping quote within 24 hours.<.p>